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Friday, October 16, 2026
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Cadillac Utilizes Apollo Program Playbook to Build Team from Scratch for Melbourne Race Debut.

A little more than one year previously at the Las Vegas Grand Prix, Cadillac were finally awarded the green light as F1's latest participant for the 2026 season. Establishing the squad from scratch has required a frenetic pace of work that the team principal, Graeme Lowdon, has likened to the Apollo moon landing. As the sport converges on Las Vegas this race weekend, the team understand the deadline is approaching.

The Race Against Time to Australia

At the final race of the championship to be held in the US, with just over 100 days to go before they take to the track for the inaugural time in Melbourne at the first race of 2026, the Cadillac F1 project have made significant progress but, in what must seem like a monumental task, they are conscious there will never be sufficient time.

The technical director, Nick Chester, came aboard the newly formed team in early 2023 soon after it was created, when the organization were without even an official entry. He has been at its heart from that point and enjoys a knowing grin when reflecting on the journey.

“There might be five minutes reflecting at what you have accomplished and go: ‘Wow, what an achievement what we have built in less than three years,’” Chester states. “And then the following moment you realize: ‘Well, we still have quite a lot to do.’”

A Unique Opportunity

The CTO had success at the Renault team in Alonso's title-winning campaigns of 2005/2006 and was in charge of technical direction at the then-new Mercedes electric racing team, but no previous experience has quite compared with the challenge of launching the all-American Cadillac brand, a works entry backed by the parent company, General Motors, into F1.

“Establishing an F1 team from nothing, how often do you get the opportunity to do that?” Chester remarks. “It is like nothing else. In an established team you won't have the possibility to alter cultural approach.”

With every day that passes minds are sharper on the impending decisive point in Australia and targets are being managed.

“One must presume that any incoming team entering the sport is probably going to finish last but merely participating will be an feat in itself,” Lowdon commented this year and while the CTO agreed with this sentiment he believed the team had a statement to make as well.
“The initial objective we aim to demonstrate is that we should be there,” he emphasizes. “In order that we arrive and we function efficiently. We seek to prove that this is a professional operation doing the correct procedures on the circuit. When we have demonstrated that our credentials are solid, then we will focus on forward movement subsequently.”

Pilot Selection and Recruitment Drive

In August they recruited Sergio Pérez and Bottas as their drivers for 2026, a pair notable for their vast knowledge in performing at the leading positions in two top-tier teams, Red Bull and the Mercedes team, and Valtteri Bottas expressed the sentiment of determined optimism.

“Naturally, we are pragmatic,” Bottas stated. “There’s going to be a mountain of work to do, and it will likely be most likely a tough opening, because it is F1. But we’re not there to finish last. I believe with this structure, with these individuals, this staff, there is every reason that we can't manage to progress rapidly to the front and enjoy some success.”

To that end recruitment has been in full swing, with personnel now reaching over 400 and intended to reach the goal of 600 members swiftly. Alongside their existing facility at the UK base, the organization are in the midst of completing an headquarters at Fishers, Indiana in Indy and there is the General Motors facility in North Carolina, where they are developing the facility to build the new engine, scheduled for the 2029 season – in the meantime they will use Ferrari power units – and the Toyota wind tunnel in Cologne. It is a intricate organisation, contrary to the direction in the sport for increased consolidation, and has inspired the fresh organizational mindset to which the CTO alluded.

Space Mission Inspiration

“It’s highly modelled on the NASA moon mission,” stated Graeme Lowdon just before the British GP in July. “We’re realistic, we recognize how challenging it is. The deadlines, are extremely compressed. Well, we aren't launching a lunar mission, but the pressure is comparable.”

So they have implemented, rather than the conventional chain of command, a non-hierarchical approach similar to that of NASA's, where there were a assortment of project teams all tackling distinct elements of the project in a variety of locations.

“If you have to go through a protocol where someone has a problem and they report it to their manager, that supervisor consults a supervisor somewhere else, it goes back down the chain, it becomes inefficient,” notes Nick Chester. “We give authority to staff to really get on with it. Moving away from management approval for everything is far more efficient and more rapid.”

Upcoming Challenges

The efficacy of this flexible methodology will be proven in the intensity of Grand Prix next season and there is no little amount at stake for F1, too. The Cadillac team have recruited as their reserve driver the emerging American Colton Herta

The writer

Deborah Davies

A tech enthusiast and digital strategist with over a decade of experience in analyzing emerging technologies and their impact on business.

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