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Friday, October 16, 2026
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TikTok Provides Viewers Control to Reduce AI-Generated Videos in Personal Streams

The platform is rolling out a new feature that enables them to cut down on the volume of artificial intelligence-produced videos appearing in their timelines. This move comes as the platform announced that it presently contains in excess of 1 bn content made with AI.

Testing and Rollout

The new functionality is being tested over the next few weeks before a widespread rollout. This development coincides with a increase in AI-generated material, driven by recent AI video creators.

AI Proliferation Online

Studies have shown that approximately one in 10 of the most rapidly expanding content creators on another major platform primarily display AI-generated videos. A large amount of this output is deemed low-quality AI content, a label for inferior, factory-style content that is typically nonsensical or dreamlike.

Our research shows that a lot of users appreciate content made with AI tools, including digital art to science explainers, and we want to give people the option to increase or decrease of that, based on their own likes,” commented a platform representative.

Volume and Proportions

The platform announced that there are presently 1.3 billion videos on its service labeled as AI-generated. Collectively, more than 100 mn media items are uploaded to the platform each day, making AI-generated material a limited part of its total content library.

Customizing Your Feed

Viewers will be capable of limit or boost the level of AI content they watch by using the topic control feature in the platform and picking “AI-generated content”. Other topics that can already be adjusted under the setting include politics, fashion, beauty, and movement.

Content Labeling and Policies

TikTok’s policies mandate users to tag “realistic” AI-made content, and it forbids dangerous AI impersonations of celebrities or critical incidents. Any believable AI-generated clip that is without a tag can be removed under its terms of service.

In addition, the service will now apply an “AI-made” tag to content produced via its built-in AI features, or detected by an cross-platform project for recognizing AI-generated material. This action is aimed to stop users from seeking to bypass the disclosure requirement.

Educational Initiatives

The platform is also launching a two million dollar educational fund for experts and institutions to produce informative material about responsible artificial intelligence. This initiative will benefit charitable organizations dedicated to teaching computer science.

Platform Protection

TikTok has justified its content review process, following debate over intentions to make redundant hundreds of safety staff in the United Kingdom. TikTok is planning to reduce hundreds of positions in its content moderation division in the UK capital, with trade unions and online safety experts expressing worry that humans are being replaced by automated systems.

A senior executive clarified that people-led review would still have a role, but artificial intelligence can protect employees by removing the most graphic content before it is viewed by staff. The platform stated a 76% decrease in shocking and graphic content handled by safety staff over the previous year due to intervention by its AI tools.

It is vital to integrate staff and AI to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is where a extensive automated help is proving valuable work at speed.”
The writer

Deborah Davies

A tech enthusiast and digital strategist with over a decade of experience in analyzing emerging technologies and their impact on business.

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